5 lessons Wimbledon greats can teach you about financial planning

Posted on

Every summer, the focus of world sport turns to a 42-acre site in the south-west of London. Since 1877, the All England Club has hosted the Wimbledon championships – one of the most prestigious tournaments in the tennis calendar.

The only Grand Slam event to take place on grass courts, the tournament offers a cool £2.35 million to the winner of the gentleman’s and ladies’ singles – a far cry from the £750 that Billie Jean King won as the champion of the first Open tournament in 1968.

With many of the sport’s greats having triumphed in SW19, celebrate this year’s event by reading five quotes from former Wimbledon champions, and what they can teach you about your own financial journey.

1. “You have to believe in the long-term plan you have but you need the short term goals to motivate and inspire you”

For many, Roger Federer is simply the greatest male player to have graced the Centre Court.

The Swiss legend reached 31 Grand Slam singles finals, winning 20 including eight Wimbledon crowns. He also emulated Bjorn Borg’s feat by winning the tournament in five consecutive years, from 2003 to 2007.

Federer’s quote about the motivation of short-term goals and believing in the long-term plan is a key part of the way we approach our relationships with clients. Financial planning is often a goals-based endeavour, and there will be milestones that you’d like to hit along the way.

Ensuring you can balance your inspiring short-term goals – moving home, supporting your children through education, or dream holidays – with your important longer-term goals will likely be a key part of your plan.

2. “There’s no right way, there’s no wrong way, there’s just my way”

A talented cricketer as well as three-time Grand Slam champion, Ashleigh Barty won the Wimbledon title in 2021 achieving, as she later said: “the one true dream that I wanted in tennis”.

The Australian spent 114 consecutive weeks as the world number one, before surprising the tennis world by retiring from the sport at the age of just 25.

Barty’s decision to join the Australian Big Bash League and to retire in her mid-20s underlines how she is someone who does things “my way”.

When it comes to managing your wealth, as the 2022 Australian Open champion says: “there’s no right way, there’s no wrong way”.

Each client we meet is totally unique, and your goals, aspirations, and personal circumstances are different from everyone else – which means your financial plan will be different also.

3. “If you’re afraid of losing, then you daren’t win”

Another tennis great who retired at the age of 25, Bjorn Borg dominated the sport in the late 1970s. The Swede won 11 Grand Slam titles in just seven years, including five consecutive Wimbledon titles between 1976 and 1980.

Borg’s quote about the fear of losing is an instructive one when it comes to your investment choices.

The theory of “loss aversion” posits that humans feel the pain of losses twice as strongly as the pleasure of gains. So, many people seek to minimise loss wherever possible, rather than seek our potential profits.

If you fail to take enough risk when investing – particularly over a long time horizon – you could fail to generate the growth you require to reach your long-term goals. It may mean you can’t afford your desired lifestyle in retirement, or you can’t leave the legacy you’d like to loved ones.

Working with a financial planner can help you to build a diversified portfolio aligned with your tolerance for risk. Regular check-ins can also help you to overcome your fear of losing, meaning you can, in Borg’s words, “win”.

4. “Success is a journey, not a destination. The doing is often more important than the outcome”

What would you like to achieve with your life?

It’s a question you may not expect a financial planner to ask, but without understanding your aims, goals, and ambitions, it’s hard to build a financial plan. Only by understanding what you see as “success” can we formulate a roadmap to get you there.

It’s something that the 1975 Wimbledon champion understood. Arthur Ashe was a trailblazer for the sport and is still the only black athlete to win the men’s singles title in SW19.

5. “Control the things you can control”

While she may never have reached the second week at Wimbledon in her singles career, Samantha Stosur reached six Wimbledon doubles finals, winning the mixed doubles title in 2008 with Bob Bryan, and in 2014 with Nenad Zimonjić.

The big-hitting Australian played in the main draw of an impressive 69 Grand Slam events, with her one singles success coming at the 2011 US Open final where she beat Serena Williams in straight sets.

Stosur’s mantra “control the things you can control” is another key tenet of financial planning.

Over years and decades, many events have the potential to blow your financial plan off course. In just the last few years there’s been a worldwide pandemic, a land war in Europe, rising interest rates, sustained high inflation, and market uncertainty.

If you combine this with unexpected events in your own life – changes of employment, ill health, bereavements, and so on – you can see how trying to navigate the path to your financial goals can be tricky.

By tuning out the noise, focusing on your own plan and goals, and meeting regularly with your financial planner, you can stay on course and, as Stosur says, work on controlling the things that you can.

Get in touch

To find out how we can help you to “ace” your financial plan, email enquiries@blackswanfp.co.uk or contact your adviser on 020 3828 8100.

Please note

This blog is for general information only and does not constitute advice. The information is aimed at retail clients only.


We aim to keep our clients up to date on interesting and relevant financial news.

You can sign-up to receive our monthly newsletter by email, even if you’re not yet a client. Sign-up using the form below.

Client testimonials

I have always found Black Swan to be caring and understanding of my quirky lifestyle. I always feel they try to get me the best returns while respecting my current needs.

Sally Muir

A client since 2011

We would be very happy to recommend the support and service we receive.

Valerie Locks

A client since 2010

I have always been completely useless regarding finance - thankfully our financial adviser is not! I've retired with far more than I ever expected and investments continue to grow safely. So - thank you!

Bernadette Jane Warner

A client since 2000

Very happy with the professional service I have received and feel a lot happier now with my finances put in order.

Martin Field

A client since 2011

Julie Cooper was recommended to me by a work colleague. She has been very helpful, professional and has explained everything well. I would definitely recommend her services to anyone else who are interested in a financial review.

Steven Rooke

A client since 2018

…Service has been first class.

Hugh Fells

A client since 2012

My face to face meetings with Rob Young and Jessica Lyons have always been very open and understandable. My questions have been answered clearly and I have left feeling that my financial matters are in good hands.

Sandra Jack

A client since 2000

[A] safe pair of hands in a complex financial world.

Gary Middlehurst

A client since 2003

A reliable company with good communication skills and good knowledge of the financial markets.

Alan Evetts

A client since 2014

Maureen Pembridge is a long-time trusted advisor to our family. The market might fluctuate but her attention to detail is consistent.

Linda Burnard

A client since 2000

I am pleased to recommend Julie as a trustworthy financial advisor. She explains financial jargon in plain language, and always listens carefully to my particular financial needs and has helped me make the best of my savings.

Carolann Samuels

A client since 2010

I have always been satisfied with the way that Black Swan has handled my account. And I have always found the staff very helpful whenever I need to call the office.

Robert Anthony Matthews

A client since 2012

An excellent personal service from a person I know and trust.

Michael Dalton

A client since 2010

I am getting a very good services from Black Swan, they have got my investments sorted out which was in a bit of a mess.

Roy Jakens

A client since 2012

A good, efficient team providing clear ideas to shape a winning strategy.

Adrian Michael Levenstein

A client since 2011

Black Swan is a company to be trusted, with friendly staff and professional advisors.

David Brian Jennings

A client since 2017

I have been with Black Swan for many years. I have never wished to change anything. They give a good straight forward service.

Martin Barrett Brooks

A client since 2010

Andy Peters has been invaluable in firstly combining several pension pots and then giving excellent investment advice. It has given us a great deal of comfort to know that our financial affairs are in such good hands.

James Guillum Scott

A client since 2014

I find my financial advisor easy to talk to and feel that she understands my lifestyle. She is always available for help when I need her and explains in words that I can understand.

Margaret Ena Glasgow

A client since 2000

Andy is a first rate Director, excellent communicator and leader.

Ross Perry

A client since

Black Swan Financial Planning and Andrew in particular, are very clever at working out how risk averse we are, and coming up with solutions that we feel comfortable with. We are happy in the knowledge that we can continue to enjoy a comfortable retirement. Andrew Peters is a very, very friendly person who is great to chat to and easy to deal with. He explains things very clearly in layman’s terms, and if we still don’t understand, he explains it until we do!

Alan & Jane Dyer

Clients since 2012

We have always found Rob [Young] to be very approachable and knowledgeable. We have every confidence in the advice given and feel comfortable with the decisions we’ve made. There are certain opportunities that we wouldn’t have known about if Rob hadn’t brought them to light, which makes the advice good value for money as far as we’re concerned.

Peter & Pauline O’Halloran

Clients since 2013

Rob [Young] is extremely knowledgeable. I knew nothing about the different types of trusts which will not only secure my income in retirement, but also leave a legacy for my children. I’m glad that I sought his advice when I did.

Sarah Wilson

A client since 2015

I am extremely happy with the service afforded to me by the company and my adviser Julie Cooper.

Geoff Coxell

A client since 2010

My wife and myself have been dealing with Black Swan for a number of years. We have met with different representatives from the company over the years and have found all very helpful in their own way. We met with James [Anderson] a few years ago and found him very helpful and knowledgeable. He keeps in contact with us on a regular basis. We find the Company information very helpful and we feel very secure with our finances.

Andrew Kirchen

A client since 2015

I have always found my adviser to be easy to contact, very professional in his approach, yet friendly and understanding. I have a sense of an experienced company behind him, really on the ball financially and with good standards.

B McBean

A client since 2011

Partner with the most reliable and experienced team of advisers

Enter your details & we'll be in touch to discuss your needs.
Alternatively, contact us directly and speak to a member of the team.

    Subscribe to our newsletter