The Women in Financial Advice Awards are designed to celebrate the achievements of women working within the financial advice community and also the broader financial services sector in the UK.
When details of the awards were announced, they clearly struck a real chord with the readers of Professional Adviser, one of the top publications for financial services professionals.
This resulted in the awards receiving a remarkable 2,200 separate entries across the different categories.
The first stage of the judging process resulted in this number being reduced to just under 800 nominees.
To further whittle down the shortlists, Professional Adviser then asked all nominees to fill in a detailed questionnaire addressing a series of factors relating to their role. These included:
- Their achievements in the workplace
- What drives them to succeed in the industry
- Their involvement in projects that help raise the profile of financial services as a career for women.
Jess’s award submission clearly impressed the judges
In her questionnaire, Jess detailed, at length, her unlikely journey to becoming a successful financial adviser. A degree in philosophy, followed by a diverse series of jobs with BT, education head-hunters and an internet security company aren’t your typical route to becoming a financial adviser!
According to Unbiased, only 36% of women seek financial advice compared with 46% of men. Jess stressed how her story could act as a positive role model in terms of closing that particular gender gap. It could also encourage more women to consider a career in financial services.
Jess gave details of how she seeks to develop long-lasting relationships with clients, including many who found themselves in a vulnerable position. She also explained how she believes her interpersonal skills help her work effectively with that cohort of clients.
The judging panel consisted of experts from across the financial services industry. They were clearly impressed by Jess’s submission because she has been shortlisted for Female Adviser of the Year (London area) at the 2022 Professional Adviser 2022 awards.
As there are only 10 people on the shortlist, it’s reasonable to claim that Jess is now one of the best female advisers in London.
The awards ceremony takes place on Wednesday 6 July 2022 at a black-tie event in central London. We’re sure you’ll join us in wishing Jess success on the night – we’ll let you know how she gets on.
Celebrating the achievements of women in the financial advice sector
The primary aim of the Women in Financial Advice awards is to recognise and celebrate the achievements of women in a sector where they are unfortunately under-represented.
It’s that under-representation, together with other relevant issues such as the lack of senior women in the industry, the gender pay gap, and the reluctance of many women to seek financial advice that make these awards so important.
Jess referenced these issues in her submission.
The intention is that by highlighting the positive role women play in financial services, the awards will encourage more women to:
- Seek advice
- Consider financial services as a rewarding career option
- Feel that the pathway is there for them to succeed if they are already working in the sector.
Financial services is a fast-growing and successful business sector. The awards are designed to help women in the industry thrive and fulfil their potential.
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