Earlier this year, abrdn plc (formerly Standard Life Aberdeen plc) announced their new brand abrdn. You may have seen this announcement in the news or social media.
The abrdn brand will be used globally as a unifying brand across all the businesses in the group including their Elevate platform which is currently branded “Standard Life”.
As you may have investments on Elevate you will soon receive a letter confirming that the brand transition from Standard Life to abrdn starts this month. The Standard Life Elevate platform will become abrdn Elevate.
Importantly, you don’t need to do anything. The letter is just to let you know that you can expect to receive abrdn branded communications and documents in future as the Standard Life brand is phased out. The letter also confirms that the company which looks after your savings and investments is the same and there are no changes to the products you hold and services you receive as a result of the brand change.
You can find out more about abrdn at www.abrdn.com/corporate/about-us.
At Black Swan, we do not believe that this will make any change to the service that you receive, but if you do have any concerns, please do contact your adviser.